>> Course Descriptions

Term Subject Catalog # Title Credits / Units
Summer 2019 MKT 3525 Marketing Research 4 cr.
Class Session Day Time Classroom Enroll Limit Syllabus
1 5-week summer Mon - Fri - RM 201, International Student Center 50 MKT-3525-5-A

Description

This course provides a hands-on, practical approach to conducting work involved in the actual marketing research process. Marketing research involves designing research questions, collecting and analyzing data, with a view to making better marketing decisions. Students will develop the knowledge and skills needed to understand marketing research and create effective marketing research strategies.

Prerequisite(s)

MKT 2110 and STAT 2110 or equivalent marketing and statistics courses.