>> Course Descriptions

Term Subject Catalog # Title Credits / Units
Summer 2019 MKT 2260 Introduction to Consumer Behavior 4 cr.
Class Session Day Time Classroom Enroll Limit Syllabus
1 5-week summer Mon - Fri - RM 202, International Student Center 50 MKT-2260-5-A


This course explores the roots of consumer behavior from a managerial perspective, drawing on the disciplines of psychology, sociology, and anthropology. It provides insights into the underlying motivation, influences, and processes affecting consumption behavior. It examines relevant behavioral science theories/frameworks and their usefulness in formulating and evaluating marketing strategies. Topics include perception, learning, communication, cognition, memory, motivation, and attitudes of consumers.