>> Course Descriptions

Term Subject Catalog # Title Credits / Units
Summer 2019 MKT 2110 Introduction to Marketing 4 cr.
Class Session Day Time Classroom Enroll Limit Syllabus
1 5-week summer Mon - Fri - RM 202, International Student Center 50 MKT-2110-5-A

Description

This course introduces the fundamental principles of marketing. Students will develop an understanding of the marketing issues in real world situations and learn to create and implement basic marketing plans. The course will mainly discuss these topics: price, promotion, product, marketing orientation, service logic, customer brand management and behavioral theories of customer response.

Prerequisite(s)

None.